Campari Negroni 50 cl, 26% ABV – Ready to Drink Italian Cocktail

Brand: Campari

Features:

• 26% ABV

Details: Product description

Campari’s classic Italian cocktail stays true to the original recipe created over 100 years ago with CAMPARI at its heart. The recipe requires only three ingredients in equal parts: CAMPARI, Sweet Vermouth and London Dry Gin, the perfect balance of bitter, sweet and dry.

The Negroni was invented by Count Camillo Negroni in Florence one evening in 1919. As the Count ordered his customary Americano at Café Casoni, desiring something a little stronger, he asked his friend the bartender Fosco Scarselli to keep the Campari and vermouth, but replace the soda with a touch of gin. The Count had recently returned from England. Perhaps he was carrying a little gin from his travels. To enhance the botanicals, Fosco then decided to replace the lemon with a slice of orange and the cocktail became known as the Negroni, named after the Count.

The handsome Count was much admired within the 1920s Florentine society. He was fond of drinking and valued his aperitivo, which he took most evenings at the glamorous Grand Hotel Royal de la Paix. Legend has it that he would be seen at the hotel’s elegant Lounge Bar sipping a deep red cocktail, the slice of a vibrant orange intensifying the colour of this unknown drink. Soon, hotel guests began ordering this novel cocktail. Sharing some of the botanicals of the popular Americano, the taste was familiar, yet the Negroni was stronger, more potent, hugely exotic. And now, more than 100 years after the creation of the serve, the Negroni is one of the most loved cocktails in the world.

Ingredients

Campari Bitter 33,3%, Vermouth Rosso 33,3%, London Dry Gin 33,3%

Manufacturer Contact Information

Campari Group UK ,14-16 Great Portland Street, London W1W 8QW

Package Dimensions: 60x240x800